To engage its employees in helping improve its operations, workforce policies, workforce relationships, and brand building, IBM Corporation, a US computer company, introduced an innovative Web 2.0-centric communication initiative. The company hosted ValueJams online, and employees and customers from all over the world participated in an ongoing dialogue driven by innovative ideas and collaboration. In the 2004 ValueJam over 57,000 employees posted 32,000 ideas and comments on how the company's v...

BPIR Categories

9.7.1 Encourage employee involvement and feedback
9.7.2 Provide mechanisms for internal communication
1.1.7 Review customer listening & learning methods
1.3.2 Determine & provide customer contact mechanisms

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