BECU, a US Credit Union, launched a two-year initiative in 2007 to foster employee engagement with corporate initiatives, education, recognition, and other measures. BECU: 1. Defined employee engagement and highlighted managers' influence on it. 2. Tied 5% of managers' potential annual incentive pay to participation in employee engagement efforts. 3. Sent every manager "engagement in a tube": a cardboard tube that contained an outline for a department meeting, a script for the manager, and a gro...

BPIR Categories

9.7.1 Encourage employee involvement and feedback
9.6.2 Manage employee satisfaction

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