In 2006 at Philips Electronics North America, an electronics manufacturer, after an internal survey revealed that employees felt neglected, the company’s communications department developed a video game that set departments across North America against each other in order to build teamwork and camaraderie among employees and managers. The game tested employees on the company, its management agenda and culture. The game met and surpassed its objectives of getting managers to engage their employ...

BPIR Categories

9.7.1 Encourage employee involvement and feedback
9.6.2 Manage employee satisfaction
9.7.2 Provide mechanisms for internal communication

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