When threatened with the loss of its business, an anonymous oil exploration and production unit involved 1000 of its 1200 staff in coming up with solutions. Staff worked in small groups and as a total community, consulted with customers and industry analysts, and in a 3-day session identified and agreed on 10 key actions needed to be taken to save the business. Within 9 months the company had turned around its bottom-line to the tune of over $120 million....

BPIR Categories

9.7.1 Encourage employee involvement and feedback
8.2.2 Create an environment for empowerment/innovation

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