When threatened with losing its monopoly for long-distance, wireless, and broadband services in the local service market, an Anonymous company (one of the last of the Baby Bells), sought the involvement of all its 10,000 employees to identify, champion and implement necessary changes. Adopted departures from “business as usual” included: 1. Setting up a situation room and holding 7 am daily briefings to review competitor actions and implement immediate responses. 2. Bundling Services to redu...

BPIR Categories

9.7.1 Encourage employee involvement and feedback
8.2.2 Create an environment for empowerment/innovation
14.3.6 Provide ideas management & innovation processes

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