To enable interns and new hires from all over the world to learn about its corporate culture and business processes, IBM, the US-based computer giant, turned to the Internet-based virtual world platform Second Life. Participants had their avatars attend meetings, view presentations and interact with other avatars in a virtual IBM community. The project was developed in just a few months and cost IBM a few hundred dollars a month for a premium membership and rent for virtual "land." The game-lik...

BPIR Categories

9.4.4 Develop & manage employee orientation programs
9.3.3 Recruit, select & hire employees

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