To reward new product development (NPD) teams, Kraft Foods, a US food and beverage company, established non-monetary recognition awards for their Innovator of the Month and Innovator of the Year to ensure employees knew that new product ideas were important and valued. New product team members are allowed up to 15% of unscheduled time for creative thinking and experiments and the company rewards employees with light bulbs for developing ideas. Leading a successful NPD team at Kraft is seen as a ...

BPIR Categories

9.5.5 Manage reward & recognition programs
9.7.1 Encourage employee involvement and feedback

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