In 2001, when faced with falling sales, lack of innovation and low employee morale, the Campbell Soup Co, a US-based soup manufacturer, launched an employee survey to assess employee engagement to find how to make workers feel more connected. Whilst the initial survey was limited to about 20 questions the company found out that managers were the most important factors in employee engagement. Over time, the company added more questions about, for example, whether managers linked daily objectives ...

BPIR Categories

9.6.1 Survey/assess employee satisfaction/morale

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