A core strategy of a large U.S. retailer was to seek growth through new store expansion and in pursuit of this senior management discovered that strategies being used at the store level were directly threatening the enterprise's ability to add new stores. Individual store managers were displaying merchandise in store parking lots as part of store promotions, even though those displays violated city ordinances. Because the ordinance violation fines were relatively small, most store managers decid...

BPIR Categories

2.5.4 Identify and manage risks
2.2.4 Formulate and review business unit strategy

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