A US Consumer Products Company sought to increase revenues by strategically aligning with a key retail customer through electronic reordering systems. The company entered into contracts which required the automatic shipment of products to the retail customer's distribution warehouses within two-hour increments upon receipt of the customer's electronic reorder purchase request. When the company launched…

BPIR Categories

2.5.4 Identify and manage risks
2.4.5 Manage strategic alliances
2.2.4 Formulate and review business unit strategy
10.4.4 Manage internal information & knowledge sharing

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