RecycleBank LLC, a US start-up company, employed a combination of market oriented consumer incentives, high technology and strategic business relationships to establish a business with the aim of reinventing municipal recycling in the US. The company set up a system to give people "bankable" credits for recycling which were able to be converted into discounts and coupons to "spend" in stores in their communities. A pilot project was begun in Philadelphia in 2005 and $5 coupons were issued for ev...
BPIR Categories12.9 Implement sustainable business strategies
12.1 Formulate environmental management strategy
13.7 Develop community relations