Event Oriented Prospecting in Insurance

The information system at USAA Insurance, a provider of insurance and financial services to the US military community and their families, is geared up to capture new customers. The system triggers a mail out of product related information to clients where some event, for which data is in the system, is about to take place.…

BPIR Categories

1.2.5 Predict customer purchasing behaviour
4.1.4 Develop & implement marketing strategy