Event Oriented Prospecting in Insurance

The information system at USAA Insurance, a provider of insurance and financial services to the US military community and their families, is geared up to capture new customers. The system triggers a mail out of product related information to clients where some event, for which data is in the system, is about to take place. For example information about driver education (and automobile insurance) is sent to a client whose teenager is about to receive a driving license. USAA is recognised as a lea...

BPIR Categories

1.2.5 Predict customer purchasing behaviour
4.1.4 Develop & implement marketing strategy