Shorts Brothers have used various forms of benchmarking. Strategic benchmarking was useful following privatisation. Internal benchmarking enabled familiarisation with the benchmarking process throughout the company and encouraged cross-functional communication. External benchmarking involving both competitive and generic benchmarking was also used. Shorts found that 95% of best practices came from generic/non-competitive benchmarking rather than through benchmarking the performance of competitor...

BPIR Categories

14.2.1 Develop benchmarking capabilities
14.2.2 Benchmark performance measures with noncompetitors

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