Consumer Financial Services Singapore (CFS), the retail banking arm of the OCBC Bank, operated in a highly competitive and regulated industry where local incumbents competed against a myriad of foreign players, which included many of the financial industry's global powerhouses. Amidst these strategic challenges on the global, competitive and regulatory front, the aim of CFS was to continue growing its wealth management business while exceeding customer expectations in service and product offerin...
BPIR Categories2.2.4 Formulate and review business unit strategy
2.2.5 Integrate future foresight scenarios into strategy
2.5.2 Develop & set organisational goals