In the early 1990s, faced with problems associated with having three distinct forecasting systems which were producing extremely large errors, Goodyear Tire & Rubber Company, a US based worldwide leader in the production of tyres, set out to develop a new system for forecasting customer demand. The company: 1) Consolidated its forecasting systems into one integrated system; 2) Developed a stocking strategy which calculated forecasts based on customer demand; 3) Collaborated and shared product-pl...

BPIR Categories

5.5.5 Implement systems for managing production/delivery
5.3.2 Schedule production
1.2.5 Predict customer purchasing behaviour
3.2.1 Translate customer needs into product requirements
15.2.3 Product performance e.g. quality/delivery/value

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