To improve products and services, JUMBO, a Singapore based seafood restaurant chain and winner of the 2015 SPRING Singapore Quality Award for People Excellence. put in place several customer feedback channels and managed them through a close-looped feedback control process. The marketing department tracked both negative and positive feedback which were used to prompt improvement…

BPIR Categories

1.3.2 Determine & provide customer contact mechanisms
1.1.7 Review customer listening & learning methods

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