To make its local marketers and bottlers successful, PepsiCo, the US-base beverage manufacturer, employed the Interactive Lever of the Four Levers of Control Framework. The company established a bottom-up, highly participatory and interactive process to drive everything. The process involved a committee from the top 29 countries around the world which provided a menu of…

BPIR Categories

2.2.4 Formulate and review business unit strategy
2.4.1 Design the organisational structure
2.2.1 Obtain stakeholder input into strategy formulation

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