When a US apparel and accessory marketer realised its intense focus on product had limited its ability to communicate with consumers, company leaders designed an organisation that would create consumer focussed capabilities. In guiding the change the company used the Four Levers of Control Framework: 1. Beliefs Lever: The CEO and COO created a leadership…

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2.4.1 Design the organisational structure
14.3.6 Provide ideas management & innovation processes

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