When Canon realized that liquid crystal displays (LCDs) would soon be replaced by either plasma or fi led emission displays (FEDs), in which it did not have a sound foothold, it teamed up with Toshiba to ensure it would get a share in the future displays market. The companies worked together to create an alternative. Instead of investing in plasma displays or FEDs, they developed "surface conduction, electron emission displays" (SEDs), which offered excellent brightness, wider viewing angles, an...

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2.1.4 Assess new technology innovations
3.1.1 Establish a design process
4.1.1 Identify market segments & target customers

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