When Canon realized that liquid crystal displays (LCDs) would soon be replaced by either plasma or fi led emission displays (FEDs), in which it did not have a sound foothold, it teamed up with Toshiba to ensure it would get a share in the future displays market. The companies worked together to create an alternative.…

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2.1.4 Assess new technology innovations
3.1.1 Establish a design process
4.1.1 Identify market segments & target customers

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