When a US Telecommunications company (called XT) lost 30% of its fixed line customers to new entrants because of the advent of the Internet and cable it had to learn to understand the new competition. It initially looked the strategic issues using: 1) Schumpeterian theories (Schumpter was an economist who popularised the term "creative destruction"…

BPIR Categories

14.3.2 Implement an improvement approach/method/technique
2.2.3 Develop vision and/or mission
2.2.4 Formulate and review business unit strategy

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