To acquire patients and build market share, St David’s Healthcare (SDH), a US hospital system and winner of the 2014 Baldrige National Quality Award, developed formal marketing, communications, physician relations and outreach plans. SDH: 1) Invested significantly in building relationships with referring physicians, maintained regular communication with physicians and worked to make physician interactions efficient and effective. 2) Established a One Call Centre to streamline patient transfers...

BPIR Categories

2.2.4 Formulate and review business unit strategy
4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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