To grow market share, the Pewaukee School District (PSD), a US school district and winner of the 2013 Malcolm Baldrige National Quality Award, used multiple approaches in its Comminication Plan (CP) to inform citizens of the quality education the district offered. PSD worked proactively with realtors, prospective resident and open enrollment (OE) families to provide “school shoppers” with PSD information packets, an online video tour, and individualised tours. School Open Houses provied oppo...
BPIR Categories2.2.4 Formulate and review business unit strategy
4.1.4 Develop & implement marketing strategy
1.3.2 Determine & provide customer contact mechanisms