To make it easy for customers to access products and services, OCBC Bank Consumer Financial Services Singapore (CFS), the retail banking arm of the Overseas-Chinese Banking Corporation (OCBC Bank) and winner of the 2014 Singapore Quality Award, increased collaboration with strategic partners to provide a wide range of innovative channels, including face-to-face, via the phone, electronic channels or remotely. As a result of this collaboration, the bank 1) provided the largest number of full-s...

BPIR Categories

1.1.1 Customer performance/satisfaction measurement
1.2.3 Identify new innovations that meet customer needs
1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms

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