How Award Winning OCBC Bank Consumer Financial Services (CFS) Improved Customer Access
To make it easy for customers to access products and services, OCBC Bank Consumer Financial Services Singapore (CFS), the retail banking arm of the Overseas-Chinese Banking Corporation (OCBC Bank) and winner of the 2014 Singapore Quality Award, increased collaboration with strategic partners to provide a wide range of innovative channels, including face-to-face, via the phone, electronic channels or remotely.
As a result of this collaboration, the bank 1) provided the largest number of full-s...
BPIR Categories
1.1.1 Customer performance/satisfaction measurement
1.2.3 Identify new innovations that meet customer needs
1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms