IBM Strategic Account Planning Programme wins Gold Stevie Award

IBM Strategic Account Planning (ISAP) is an innovative client management programme focused on the development and management of long-term, collaborative growth strategies for IBM Client teams. In July of 2016, the IBM team embarked on a transformation of the programme, formerly named Client Growth Strategic Planning. The first phase of the transformation began with a shift in program focus from an internal IBM planning process to an external client focused strategy program. They re-branded the p...

BPIR Categories

2.2.4 Formulate and review business unit strategy
15.1.1 Strategy success measures & performance indexes