Idea Generation pays off for an educational institution

In 2009, following a period of declining enrolments, the Wendell School for Women, a primary/secondary school and a tertiary-level teachers college in The Philippines, faced closure and sought ideas from teachers. A suggestion that teachers visit and present "sales talk" to parents from "feeder "schools was accepted. Consequently, teacher volunteers made presentations at PTA meetings at eight feeder schools. During one PTA meeting, a parent suggested the school arrange for private school vans t...

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
4.1.1 Identify market segments & target customers