In 2009, following a period of declining enrolments, the Wendell School for Women, a primary/secondary school and a tertiary-level teachers college in The Philippines, faced closure and sought ideas from teachers. A suggestion that teachers visit and present "sales talk" to parents from "feeder "schools was accepted. Consequently, teacher volunteers made presentations at PTA meetings…

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1.2.3 Identify new innovations that meet customer needs
4.1.1 Identify market segments & target customers

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