To enhance their ability to maximise client profit potential while staying focused on client needs Marshall & Illsley Corporation (M&I), a financial services company, implemented a CPM strategy incorporating a data warehouse system. Beginning in 1995 the company: 1) Developed and gained senior management commitment to 5 strategic project goals and set up an executive steering committee for the project; 2) Communicated the strategic project goals to and conducted information meetings with affilia...
BPIR Categories10.1.1 Derive info/KM requiremts from business strategies
10.2.1 Establish info/knowledge management systems
10.2.4 Use analytical techniques on data
1.1.6 Analyse customer data