To drive its NPD, Kraft Foods, the largest branded food and beverage company in North America, set up a multiple-discipline group called Innovative Applications (IA). The groups helped Kraft R&D to innovate and work with business teams to build and expand growth opportunities and leverage technical knowledge and expertise within R&D. The group involved approximately 10 or more people focused full time on providing support to NPD and the organisation, and worked primarily on the pre-development e...

BPIR Categories

3.6.1 Manage product/process/service development
3.2.3 Develop&integrate technology/innovation into concept

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