In the late 1980's, Harley Davidson Inc, a US motorcycle manufacturer, faced with a declining market and intense competition, adopted an innovation strategy focussed on remaking manufacturing processes into competitive strengths. To achieve a turnaround in fortunes the company: 1) Created a culture of innovation which began with employee involvement, continuous improvement, quality programs, statistical quality control and JIT. 2) Grouped its senior management team into three overlapping functio...

BPIR Categories

2.2.4 Formulate and review business unit strategy
3.2.3 Develop&integrate technology/innovation into concept
5.5.5 Implement systems for managing production/delivery
2.4.1 Design the organisational structure
15.3.1 Financial performance

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