In the late 1980's, Harley Davidson Inc, a US motorcycle manufacturer, faced with a declining market and intense competition, adopted an innovation strategy focussed on remaking manufacturing processes into competitive strengths. To achieve a turnaround in fortunes the company: 1) Created a culture of innovation which began with employee involvement, continuous improvement, quality programs, statistical…

BPIR Categories

2.2.4 Formulate and review business unit strategy
3.2.3 Develop&integrate technology/innovation into concept
5.5.5 Implement systems for managing production/delivery
2.4.1 Design the organisational structure
15.3.1 Financial performance

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