When an Asian supplier of gas, water heaters, and household and kitchen appliances rationalised its South East Asia operations it decided that business development in the region had a low priority. As a consequence it decided that any innovation directed toward expanding in the region would waste resources. The company adopted an innovation strategy that pinpointed the scope of its service and product offerings to current and potential customers in the region they currently served. The decision ...

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2.2.4 Formulate and review business unit strategy
4.1.1 Identify market segments & target customers

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