Bristol-Myers Squibb (BMS), a global pharmaceutical firm, involved its employees constantly seeking innovative new ideas. The company instituted a series of ideation campaigns which generated ideas from all comers. Using The company set up “tip-lines” on its intranet and employees were able to easily submit ideas. In a typical campaign some 4000 individual ideas were generated....

BPIR Categories

9.7.1 Encourage employee involvement and feedback
10.2.2 Acquire & collect information/knowledge
3.6.1 Manage product/process/service development

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