In 1993 Toyota, a Japan based motor vehicle manufacturer, looked into the future and tried to envisage what might transform its industry and threaten future market share. The company leaders recognised climate change as a real threat and set up a team to create the first great car of the 21st century. As a result…

BPIR Categories

2.1.4 Assess new technology innovations
3.2.3 Develop&integrate technology/innovation into concept
2.1.7 Understand ecological concerns
1.2.3 Identify new innovations that meet customer needs

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