When it developed its twin-engine B-777 aircraft Boeing, a US based aerospace company took an innovative step by interacting with customers ahead of the design phase. The company created a process called "working together teams" in which customers, designers, and suppliers worked together. Boeing invited executives from leading airlines to provide ideas on the kind of futuristic aircraft they envisaged, gained new insights from potential customers and integrated the responses to multiple needs, ...
BPIR Categories2.2.4 Formulate and review business unit strategy
2.2.1 Obtain stakeholder input into strategy formulation
3.2.5 Involve stakeholders in innovation & product/service development