The UK’s Behavioural Insights Team (BIT) was the world’s first government unit dedicated to applying insights from behavioural science to policy challenges. Projects implemented included low cost, high impact changes in fields as diverse as taxation, healthcare, employment and environmental sustainability. The Team also pioneered the use of randomised controlled trials (RCTs) as part of…

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept

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