The Seoul Innovation Bureau in South Korea was created to engage citizens and non–profits in finding new ideas. The team used social media tools and online platforms to rapidly increase citizen engagement, solicit ideas from city residents and help identify solutions. One example was the development of ‘baby on board’ badges, designed for pregnant women travelling on public transport. The idea was ultimately adopted by other countries around the world....

BPIR Categories

13.1 Develop and manage supplier/customer partnerships
3.2.3 Develop&integrate technology/innovation into concept

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