To maintain employee goodwill and morale when laying off employees during an economic downturn, Federal Express, a US logistics services company, placed communication at the centre. The company initiated a multifaceted approach across a variety of platforms to communicate its voluntary severance packages and its new organisational structure - both internally to employees and externally…

BPIR Categories

9.3.6 Restructure & rightsize workforce
2.5.1 Communicate policies & strategies
9.7.2 Provide mechanisms for internal communication

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