ISO 9000: Advertising agency uses certification to gain competitive advantage

Baublitz Advertising in York, Pennsylvania, USA, set its sights on quality standards as a means of gaining a competitive advantage, and in September 1997, became the first advertising agency in the US to earn ISO 9001 quality certification. The ISO 9000 series is a system of standards against which individual companies can compare the way they do business. In the long term, ISO 9001 could prove an excellent advantage for Baublitz, according to a business-to-business advertising agency. However,...

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14.3.2 Implement an improvement approach/method/technique
6.4.1 Improve process/service performance