Palm shipped its first electronic organiser in early 1996 and, despite competition from Microsoft, by early 2001 its hand-held devices accounted for 87% of the retail market, whereas Pocket PCS, the third generation of Windows CE hand-held's, had about 10%. Palm went from strength to strength because it: 1) Implemented the puppy-dog ploy, cultivating an unthreatening image to avoid provoking the competition; 2) Moved quickly to define the competitive space, challenging Microsoft to compete using...

BPIR Categories

2.2.4 Formulate and review business unit strategy
2.1.1 Analyse & understand competition

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