To draw on the collective wisdom and brains of the world a consumer products company transformed its traditional in-house R&D process into an open-source innovation strategy. The new system tapped into networks of scientists, inventors, and suppliers of new products to bring ideas and products in-house for development. By enhancing its knowledge management the firm was able to address everything from trademarks to packaging, marketing models to engineering, and business services to design....

BPIR Categories

10.2.2 Acquire & collect information/knowledge
3.1.1 Establish a design process

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