After its medical staff voted “no confidence” in hospital administration in May 1999, the Bay Area Medical Centre (BAMC), a US heathcare provider, appointed a new CEO who recognised that mistrust of the hospital was high among the staff, community and county government and had to be dealt with. The CEO initially repaired the communication…

BPIR Categories

8.2.6 Leaders establish/improve the management system
8.2.1 Leaders communicate with employees
8.2.3 Leadership relationships with customers
2.2.4 Formulate and review business unit strategy
2.2.1 Obtain stakeholder input into strategy formulation

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