To help drive towards achieving its goal of being a world class consumer financial services provider, the Overseas-Chinese Banking Corporation, one of Singapore's leading local banks, established a bank-wide cross-functional taskforce of divisional leaders to design an OCBC Customer Experience. Workshops were conducted to analyse customer insights obtained through research and customer focus groups and…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
1.3.1 Build customer relationships
2.2.4 Formulate and review business unit strategy

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