A major US global financial services firm had previously achieved profitability through acquisitions while cutting costs. A new CEO knew that this strategy would not meet the new growth targets set by the board. The CEO, President, and CFO formulated a new strategy and communicated it to the senior management team who in turn communicated it to mid-level managers, and so on down to front-line staff. Four leadership priorities to drive results were adopted: 1) increase the firm's customer focus;...

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.5 Leaders review org performance/capabilities
2.5.1 Communicate policies & strategies

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