When success became to be seen by employees as a barrier to change, DeFacto, a Turkish retailer, set out to instil an appetite for change in its employees. To strengthen the case for change, the firm entered a strategic partnership with a global investment firm and new C-level managers took on the role of change delegates. This reinforced the message that DeFacto was passionate about becoming a global brand, A strategy communication plan focussed on helping employees understand and feel the chan...

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14.3.6 Provide ideas management & innovation processes

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