Before its launch of MFV in 1997 Cadbury Schweppes had been notching mediocre earnings growth and share price performance. Between 1989 and 1996, earnings per share grew an average of 6% a year, and total shareholder returns averaged about 10% annually. Since the introduction of MFV in 1997, Cadbury met or exceeded all of its…

BPIR Categories

14.3.2 Implement an improvement approach/method/technique
13.2 Build shareholder relationships

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