Managing for value improves shareholder returns

Before its launch of MFV in 1997 Cadbury Schweppes had been notching mediocre earnings growth and share price performance. Between 1989 and 1996, earnings per share grew an average of 6% a year, and total shareholder returns averaged about 10% annually. Since the introduction of MFV in 1997, Cadbury met or exceeded all of its goals. Earning Per Share (EPS) growth has averaged 10% and free cash flow far surpassed the company's targets over the four years ended December 31, 2000. In terms of the u...

BPIR Categories

14.3.2 Implement an improvement approach/method/technique
13.2 Build shareholder relationships