Faced with declining sales, lessening value and low morale the owners of s US retail organisation realised that descriptive, diagnostic and prescriptive market research would provide a framework to rebuild the business. A SWOT assessment of the business from the perspective of customers, stakeholders and employees was conducted and findings shared with the business leaders and stakeholders. Specific initiatives for further analysis of the market and consumer were identified. Leaders, stakeholder...

BPIR Categories

4.1.1 Identify market segments & target customers
2.2.1 Obtain stakeholder input into strategy formulation
2.2.4 Formulate and review business unit strategy

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