Faced with declining sales, lessening value and low morale the owners of s US retail organisation realised that descriptive, diagnostic and prescriptive market research would provide a framework to rebuild the business. A SWOT assessment of the business from the perspective of customers, stakeholders and employees was conducted and findings shared with the business leaders…

BPIR Categories

4.1.1 Identify market segments & target customers
2.2.1 Obtain stakeholder input into strategy formulation
2.2.4 Formulate and review business unit strategy

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