The Web strategy of Automatic Data Processing's Emerging Business Services (EBS) evolved in small steps. EBS originally launched a website in October 1997 with basic information about its products and services. About a year later, EBS overhauled the site to make it more interactive. Planning for the 3rd launch of its site began in late August 1999. In addition to the research studies and feedback from prospects and users on the previous sites, the marketing team and several strategic partners al...

BPIR Categories

1.2.2 Service strengths/weaknesses/opportunities/threats
2.1.1 Analyse & understand competition
14.2.2 Benchmark performance measures with noncompetitors

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