The Web strategy of Automatic Data Processing's Emerging Business Services (EBS) evolved in small steps. EBS originally launched a website in October 1997 with basic information about its products and services. About a year later, EBS overhauled the site to make it more interactive. Planning for the 3rd launch of its site began in late…

BPIR Categories

1.2.2 Service strengths/weaknesses/opportunities/threats
2.1.1 Analyse & understand competition
14.2.2 Benchmark performance measures with noncompetitors

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