The American Water Works Association (AWWA), Denver, USA, is a $27 million, 56,000-member organisation representing the water utility profession. It employed a consultant using competitive market analysis to evaluate the market in which an association publication operated, comparing the strengths and weaknesses of the publication with others, and guiding the association in crafting a strategy…

BPIR Categories

2.1.1 Analyse & understand competition
1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy

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