BPIR Categories
2.1.1 Analyse & understand competition1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy
The American Water Works Association (AWWA), Denver, USA, is a $27 million, 56,000-member organisation representing the water utility profession. It employed a consultant using competitive market analysis to evaluate the market in which an association publication operated, comparing the strengths and weaknesses of the publication with others, and guiding the association in crafting a strategy to effectively compete and prosper in the marketplace. The study included: 1. Competitive market assess...
1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy
1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy