The American Water Works Association (AWWA), Denver, USA, is a $27 million, 56,000-member organisation representing the water utility profession. It employed a consultant using competitive market analysis to evaluate the market in which an association publication operated, comparing the strengths and weaknesses of the publication with others, and guiding the association in crafting a strategy to effectively compete and prosper in the marketplace. The study included: 1. Competitive market assess...
BPIR Categories2.1.1 Analyse & understand competition
1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy