The Reverse Pivot golf shoe's new design followed the principles of Bite Shoes founder who in 1996 started the company to make casual, comfortable golf shoes. He and his staff created a sample of the Reverse Pivot, and posted a photo of the shoe on its Web-site (http://www.biteshoes.com). This was not the first time Bite…

BPIR Categories

1.1.2 Develop customer interview/focus group approach
3.3.2 Develop prototypes/pilot schemes

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