Community banks often do not have the financial and human resources necessary to maintain a strong market orientation. Sandwich State Bank (SSB), in Sandwich, Illinois, recognised this problem as its community had grown over the past three years (at the time of study), and developed a project at the nearby state university to help the…

BPIR Categories

1.1.5 Conduct customer surveys
2.1.1 Analyse & understand competition
1.2.2 Service strengths/weaknesses/opportunities/threats

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