Covance Corporation is a drug development service organisation based in Princeton, New Jersey. Since it was founded in 1987 as a subsidiary of Corning, Inc. (Elmira, New York), Covance had completed eleven mergers, nine of them before spinning off as an independent, publicly traded company in January 1997. Market research taken between 1995 and 1997 by both in-house and third party groups revealed that Covance was not well known or understood in the marketplace. In the summer of 1997 Covance de...

BPIR Categories

1.2.1 Product strengths/weaknesses/opportunities/threats
2.5.1 Communicate policies & strategies
10.4.5 Manage external information & knowledge sharing
10.4.4 Manage internal information & knowledge sharing

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