MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, one market segment was domestic internet retailing of products within the shooting, hunting and outdoor industry. Potential changes to the market segment were determined through SWOT analysis, business results review, Customer feedback and market analysis. To determine…

BPIR Categories

4.1.1 Identify market segments & target customers

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